AOL and the SPAM button

Let’s say you were sending an email to an AOL user from our cluster, and the AOL user clicked the spam button…

Well, we’ll know about it because AOL flags and informs every host/individual responsible for a block of IP addresses when SPAM (or what AOL users determin to be spam) is sent from those IPs. It’s brilliant, we get informed rather swiftly and we can investigate the report.

It’s not all good though, there are a couple of issues you should be aware of:

  1. Many AOL users don’t know the difference between the SPAM button and the DELETE button.
  2. If you forward emails from addresses on your domain from our servers to an AOL account and then mark it as SPAM in AOL. AOL then thinks it’s our servers sending the SPAM (and sends us an alert for every time a mail is marked as SPAM)!

So, what can we do about it?

  1. Always have an un-subscription link in any mail-outs and make it clear how to stop receiving emails.
  2. If you’re forwarding emails to AOL users from domains hosted with us, please do not click the SPAM button, click DELETE.
  3. Never send spam from our servers, we will know about it and your account will get suspended or even cancelled.
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