Google and the new TLDs

We’ve been asked by a few questions by various customers about how the new TLDs that are now available are treated by Google with regards to SEO and ranking, so we thought we’d post the answers for everyone to see.

The News:

Google have announced that all new TLDs (such as .world, .photos, .help etc) will be treated exactly like the other gTLDs (such as .com, .net, .org, etc).

For now at least, this is also the case for the new TLDs which appear to be city or region specific (such as .london, .scot, etc). These do not follow Google’s geotargeting rules of ranking ccTLDs (country code top-level domains such as .uk, .de, .etc) in search results within their appropriate countries.

domain registrationIf you want to move your website from your existing domain to one of the new TLDs Google will still support your move without losing any search ranking or history.

There are currently over 350 new TLDs available for you to use for your online projects, these all have far more available domains available for registration than the traditional extensions. Through our Purely.Domains portal, we offer these at a lower cost to our customers than most providers charge and all have identical registration, transfer and renewal pricing.

Use our lightning fast search facility to find your next domain name.

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